Yes. Unlike Facebook or Instagram where people are scrolling passively, Google Ads puts you in front of homeowners who are actively searching for terms like "hardwood flooring installer near me" — meaning they already have intent to buy, not just browse.

We use high-intent keyword targeting (installation, replacement, quotes) and exclude DIY-related searches like "how to install laminate myself." We also layer in location targeting so you're only reaching homeowners in your actual service area.

We set precise geo-targeting around your service radius, use negative keywords to filter out irrelevant searches, and monitor click quality weekly to cut anything that isn't converting.

Our landing pages and ad copy are built to pre-qualify — asking for project size, timeline, or square footage upfront — so the leads that come through are people seriously planning a flooring project, not just comparing random prices.

It depends on your service area size and competition. We'll help you find the right starting point based on your market and goals.

Most campaigns can begin generating data and inquiries shortly after launch, but results vary by market and offer. We continuously test and optimize the campaigns, with the goal of improving lead quality and turning intrest into booked estimates.

We track the funnel from ad → lead → estimate → booked job, using the data available from your CRM and advertising platforms. This lets us focus on the metrics that actually matter to your company—not just clicks and impressions.